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This website had the following in the site, "To keep your business going on the road while providing you with quality service and the utmost satisfaction." We analyzed that the web page stated " We have a strong commitment to provide quality transportation, outstanding customer service, positive employee relations and the highest level of safety possible." It also stated " Rioux and Fils Ltée Receives Iron Apple Food Safety Certification. Iron Apple is pleased to announce that GM Rioux. Has successfully implemented the Iron Apple Food Safety Compliance Program." The header had Freight as the highest ranking search term. It was followed by truckload, transportation, and transport which isn't as ranked as highly as Freight. The next words they uses is shipping. cargo was also included and could not be understood by web engines.